Contributing Authors
About the Contributors to the Green Building Bottom Line
By Martin Melaver and Phyllis Mueller
Acknowledgments
Introduction (Martin Melaver)
Chapter 1. Narrating Values, Shaping Values, Creating Values (Martin Melaver)
Chapter 2. "Green Glue": HR Practices and Processes That Make Sustainable Values Stick (Zelda Tenenbaum)
Chapter 3. Green from the Inside Out (Tommy Linstroth)
Chapter 4. Green Is the Color of Money (Denis Blackburne)
Chapter 5. Green Is (Also) the Color of Inexperience: Learning from a LEED Pilot Project
(Randy Peacock)
Chapter 6. Existing Buildings: The Green-Headed Stepchild of the Sustainability Movement (Scott Doksansky)
Chapter 7. Dollars and (Common) Sense: Realizing the Value of Green for Key Users
(Colin M. Coyne)
Chapter 8. Sustainable Brokerage: Diffusing Green Practices to Gain Broad Market Acceptance (Rhett Mouchet and Clara Fishel)
Chapter 9. The Fine Print: Legal Issues in Green Building Projects
(Robert E. Stanley, Esq. and Justin Shoemake, Esq.)
Chapter 10. Marketing Sustainable Development: A Million Shades of Green
(Dan Monroe and Lisa Lilienthal)
Conclusion: Inscribing Key Lessons Learned Into the Fabric of a Green Business
(Martin Melaver)




